With over 20 years in the fashion industry spanning international leadership roles in merchandising, marketing and content, Nelson Mui’s varied background strikes a unique balance among creative, operational and financial.
Originally trained as a lawyer and a member of the New York bar, Mui left the profession to enrol in the MA fashion program at London’s prestigious Central Saint Martins College of Art & Design. His career has based him in New York, London, Paris, Hong Kong, San Francisco and Toronto, where he led both creative and merchant teams at iconic, storied brands. Mui’s particular interests lie in working with leaders and reports to design and implement 360 rebranding and change management strategies for companies aiming to engage existing and new customers, while bolstering profitability.
As a designated face of the brands he’s worked for, as well as a recognized authority, Mui has been interviewed and quoted in Vogue, Vogue Business, WWD, The Financial Times, and leading media.