POP-UPS | COLLABORATIONS
PRADA JAN 2020, LANE CRAWFORD, HONG KONG
Collaboration with the brand to develop a pop-up featuring a globally exclusive selection of ready-to-wear along with a full compliment of accessories. The pop-up took over the central atrium with a striking pink carpet, floral graphic to contrast with the brand’s signature black nylon styles.
THE SKI PROJECT X LANE CRAWFORD, WINTER 2019-20 (SHANGHAI, HONG KONG)
Collaborated with The Ski Project, an Asian-based ski-focused concept store to curate a pop-up assortment of the leading ski apparel and gear. Brands featured include A Perfect Moment, Goldbergh, Bogner, Fendi, among others. Given the sport’s growing in popularity in the region, the collaboration attracted significant traffic and interest among fashion followers and ski enthusiasts alike. This resulted in a successful test of a category for further development among Lane Crawford’s offer.
LOEWE ELN,2020, LANE CRAWFORD, HONG KONG
For the brand’s “Eye Love Nature” men’s collection inspired by the outdoors, Loewe and our teams collaborated on the merchandising of ready-to-wear, bags and shoes. The launch event drew a crowd of Hong Kong’s most stylish gents.
FENDI X NICKI MINAJ, OCT 2019, LANE CRAWFORD, HONG KONG
“Bentley tints on/ Fendi prints on" Nicki Minaj rapped in her buoyant single "Chun Li."From there, a collaboration with the storied Italian brand grew into a 127-piece collection, as well as an opportunity for Lane Crawford to attract the “street” luxury customer that make up some of the rapper’s huge fan base.
Mrs. Moncler, 2018, DFS, Macau
The brand’s “Mr. Moncler” figures by renown artist Craig Costello had already generated significant buzz globally, when we initiated the first-ever launch of “Mrs. Moncler” as a pop-up to cater to women. Customers were immediately drawn to the imposing 28-foot high set-up, resulting in sales of over $3M annually — making it one of the best-selling pop-ups at DFS.
